Anyone in business will tell you the value
of leaflet printing, and you only have to look around for yourself to see how
true this is – they’re everywhere, and they would only be everywhere in
business if they actually worked. OK, so we know that they work, but it’s
important that you get it right. A great leaflet will stand out, people will
pay attention, and therefore you're more likely to make a sale. A bad leaflet,
though, will be ignored, but at worst, will promote a negative impression of
your business. Here, we are going to discuss the various factors that you need
to be aware of when approaching a printing service for your new leaflets.
Budget
Clearly, unless you happen to have an
extremely profitable business, your first consideration needs to concern your
budget. You need to ensure that you get the most for your money, without skimping
on quality. Once you have looked at the following steps, you will understand
more about the type of leaflet that you want, as well as the volumes. Once you
have cleared this information in your mind, you can then approach a number of
different printers in order to get quotes. Choose the company that offers the
highest quality service for the least amount of money.
Leaflet Design
The next thing that you need to think about
is design. There are a number of considerations here:
1.
Will you design the leaflet
yourself, or ask a designer to do it for you? It will cost you much less to
design the leaflet yourself, however, you may require specialist software to
create a design that you like. Using a designer takes the hassle out of the
design, but it will cost you. Designers charge between £30 and £150 an hour, so
make sure you get the quote before you start the work.
2.
What shape will the leaflet be?
This may sound odd, but there are a number of different shapes that you can
use. There are u cards and z cards that fold into three sections. There are
bi-folds that fold in two. There are accordion fold. In short, there are a
number of different folds. To find out which is best for you, do a little
research online. For example, research z cards, and find out how other
businesses use them, and whether they are appropriate for your particular
requirements.
3.
Think about the type of paper
that you want to use. People print leaflets on card and paper, with a variety
of finishes, including silk, matt, satin and gloss. Each has various benefits.
For instance, gloss paper stands out more, but satin paper looks more
professional. Again, do your research in order to determine whether a particular
paperweight or finish is appropriate given your particular scenario.
Printing
Finally, you need to think about how you
will have your leaflets printed. In general, for volumes of 2000+ A5 leaflets
people will use a lithographic printer because they offer greater value. In
volumes of <2000 A5, digital printing works best.
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